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Decades of retail leadership, almost no digital footprint. How a dormant profile became a platform his book launch could land on.
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Decades of retail leadership, almost no digital footprint. How a dormant profile became a platform his book launch could land on.
6 February 2026
An established audience that had never been asked properly. Mobilising it turned a quiet preorder period into a Sunday Times result.
15 June 2025
Marketing had become overwhelming and scattered. One focused hour produced a plan the team could actually run.
12 August 2024
A wide body of expertise was pulling attention in too many directions. Sharpening the position made the work far easier to buy into.
15 June 2023
Consistent, opinionated posting turned a respected consultancy into a LinkedIn voice that attracts the right conversations.
15 December 2022
A launch built to match a senior international reputation: strategy, a live event and a bestseller campaign across two markets.
15 December 2022
Rising global recognition needed a brand that could carry it, plus an ecosystem that keeps growing between books.
15 May 2022
A bestseller campaign was only the start. The book was wired into ongoing thought leadership and a steady route to new clients.
15 February 2022
Take the Route Finder. Eleven questions and you will know the commercial route that matches your stage.
