We take your privacy seriously. This policy explains how we collect, use and protect your personal information in accordance with the UK Data Protection Act 2018 and UK GDPR. BRANDSPIRE DIGITAL LIMITED is the controller of your personal information.
Who we are
In this policy, “we”, “us” and “our” mean BRANDSPIRE DIGITAL LIMITED. Our representative and data protection officer is Kinga Stabryla, who can be contacted at kinga@brandspire.co.uk.
Personal information means information relating to an identified or identifiable individual. Special category personal information includes information such as racial or ethnic origin, political opinions, religious beliefs, health information, sexual orientation and biometric data.
Personal information we collect
Depending on how you interact with us, we may collect:
- Your name, contact details, company information and identity verification information.
- Gender, location data, billing, transaction and payment card information.
- Your personal and professional interests and professional online presence, including LinkedIn.
- Your contact, enquiry and purchase history, and information from accounts you link to our services.
- Credit or financial check information where appropriate.
- Information about your use of our website, communications and IT systems.
- Your responses to surveys, competitions and promotions.
How we collect information
We collect information directly from you in person, by phone, text or email, and through our website and applications. We may also collect it from publicly available sources such as Companies House, from due diligence, sanctions screening and credit reference providers, and from partners with your consent.
We also collect information through cookies and similar technology, and through business systems such as reception records, security systems, email marketing software and website analytics.
How and why we use your information
We use personal information only where we have a lawful basis. These bases include complying with legal and regulatory duties, performing a contract with you, pursuing our legitimate business interests where your rights do not override them, and your consent.
We may use your information to:
- Provide our services, manage your account and communicate with you.
- Process payments, maintain customer records and meet contractual obligations.
- Prevent fraud, verify identity, complete sanctions checks and protect security.
- Comply with legal, regulatory, audit and reporting requirements.
- Improve our services, internal processes, training and efficiency.
- Maintain confidentiality, analyse business performance and protect our systems.
- Carry out marketing and credit checks where permitted.
Promotional communications
We may use your information to send updates about our products and services by email, text, telephone or post where the law allows. We do not sell or share your personal information with other organisations for their marketing.
You can opt out at any time by emailing hello@brandspire.co.uk, using the unsubscribe link in an email, or replying STOP to a marketing text. Opting out of marketing does not affect service communications.
Who we share information with
Where necessary, we may share personal information with group companies, delivery and payment providers, marketing agencies, website hosts and other suppliers supporting our business. We may also share it with third parties you approve, credit reference agencies, insurers, brokers, banks, professional advisers, law enforcement and regulators.
Our service providers are required to keep your information confidential and secure and may use it only to provide services to us. If our business is reorganised or sold, information may be shared with prospective buyers and advisers, anonymised where possible.
Where your information is held
Information may be held at our offices and by the third parties described above. Some providers may be located outside the UK or European Economic Area.
International transfers
When information is transferred outside the UK or European Economic Area, we use appropriate safeguards required by data protection law. These may include an adequacy decision or approved standard contractual clauses. You can request further information about these safeguards by emailing hello@brandspire.co.uk.
How long we keep information
We keep personal information while your account is active or while we provide services to you. We may then retain it where necessary to respond to claims, demonstrate that we treated you fairly, or meet legal and regulatory record-keeping requirements.
We do not keep personal information for longer than necessary. When it is no longer needed, we delete or anonymise it.
Your rights
Depending on the circumstances, you have the right to:
- Access your personal information and receive a copy.
- Correct inaccurate or incomplete information.
- Ask us to erase your information where there is no lawful reason to keep it.
- Restrict how we use your information.
- Receive information you provided in a portable format.
- Object to processing based on legitimate interests or direct marketing.
- Not be subject to a decision based solely on automated processing where it has a legal or similarly significant effect.
- Withdraw consent at any time where consent is our lawful basis.
To exercise a right, contact us using the details below. We may need to verify your identity before acting on your request.
Keeping your information secure
We use appropriate technical and organisational measures to protect personal information. Access is limited to people with a genuine business need, who are subject to duties of confidentiality. We have procedures for responding to suspected data breaches and will notify you and relevant regulators where required.
How to complain
Please contact us first so we can try to resolve your concern. You also have the right to complain to the Information Commissioner’s Office.
Information Commissioner’s OfficeWycliffe House, Water Lane
Wilmslow, SK9 5AF
Telephone: 0303 123 1113
ico.org.uk/concerns
Changes to this policy
This policy was published and last updated on 26 September 2023. Any future changes will be published on this page.
How to contact us
For general privacy enquiries, email the Brandspire team at hello@brandspire.co.uk.
To contact our data protection officer, Kinga Stabryla, email kinga@brandspire.co.uk or call 07538 181865.
If you need this policy in another format, such as audio, large print or braille, please contact us.