Your marketing needs to feel manageable again
A Power Hour helped Elka Textiles move from burnout to clarity, control and a practical growth plan
Core outcome
£500
Immediate annual saving identified
01. The context
Opening
Ellie Fisher built Elka Textiles around her expertise in weaving, books and courses. While refining her first book and writing her second, marketing had become a source of pressure.
Social activity was inconsistent, Amazon advertising carried too much of the sales burden and the number of possible marketing tasks made it difficult to see which ones deserved attention first.
Ellie needed commercially sensible priorities and a plan she could actually follow.
Does this sound familiar?
You may recognise Ellie's position if:
- Marketing has become a long list of unfinished tasks
- You are spending money across tools, hosting or advertising with limited confidence in the return
- Your book, courses and website need to work together more effectively
- You want expert direction while retaining the ability to implement the plan yourself
02. The strategy
A focused session created immediate movement
During the first Power Hour, Kinga assessed Elka Textiles' current marketing, identified the most pressing gaps and worked with Ellie to set clear priorities.
The conversation also uncovered an immediate saving of £500 a year through a more suitable hosting provider. That early decision reflected the wider approach: use the business's resources carefully, simplify where possible and direct effort towards the activity most likely to support growth.
03. The work
We turned marketing pressure into a clear sequence
The Power Hour work included:
- A practical assessment of Elka Textiles' marketing position
- Clear goals linked to Ellie's wider vision for the business
- Prioritised actions for the website, branding, books and courses
- Plain-English guidance supported by video tutorials
- A route towards increasing direct website sales
- Funnel planning to attract and nurture prospective course participants
- Continued support through focused bi-weekly sessions
04. The proof
1 hour
To establish the first clear priorities
£500
Annual hosting saving
What changed?
- Ellie left the first session with a clear marketing roadmap
- A hosting decision created an immediate £500 annual saving
- Website and brand improvements gained a clearer commercial purpose
- The business began moving towards greater direct sales through its own website
- Funnel planning created a stronger route towards course enrolments
- Ellie regained confidence, control and enthusiasm for the future of the business
05. Your path
What this could mean for you
Marketing clarity can begin with one well-used hour. The value comes from identifying the decisions that will release time, reduce waste and create forward movement.
For a founder managing books, products, courses and delivery, the plan has to fit the reality of the business. Ellie's Power Hour gave her a smaller number of useful priorities and the confidence to act on them.
“In our first Power Hour, Kinga very quickly assessed what I needed and how we could work together in the most cost-effective way. I've gone from feeling burnt out and overwhelmed to feeling like I'm back in control with a clear plan in place. Most importantly, I feel really positive and excited about the future of my business.”
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