Published already · Book-to-Business

    Turn your book into an authority engine.

    We turn the ideas inside your book into LinkedIn content, an owned audience and opportunities to speak, connect and grow your business — without asking you to become a full-time marketer.

    Compare the two routes

    One category. Two routes.

    01

    LinkedIn Authority

    Build the presence.

    02

    Authority Engine

    Build the presence and the system behind it.

    The book-alone problem

    Publishing creates an asset. It does not create a system.

    A strong book proves depth, but it cannot keep itself visible, translate every idea for the market or show readers what to do next.

    Without a consistent presence around it, the book can sit separately from your expertise and offer. People may respect it without connecting it to a conversation, a speaking opportunity or a reason to work with you.

    Book-to-Business makes the book the intellectual source of an authority system — not another product competing for attention.

    The authority system

    Give your best thinking somewhere to go.

    01

    Book ideas

    02

    Visible thinking

    03

    Relevant attention

    04

    Owned audience

    05

    Opportunities

    Choose the depth

    Two routes, built on the same strategic foundation.

    The choice is not between two disconnected products. It is between building the visible presence and connecting that presence to a wider business system.

    01

    Build the presence

    LinkedIn Authority

    For authors who need to be seen, understood and remembered.

    We turn the ideas inside your book into a consistent LinkedIn presence that strengthens your positioning, creates relevant conversations and keeps your expertise visible without asking you to become a full-time content creator.

    What changes

    A clear authority position, a stronger profile and a managed rhythm of useful content and relationships around the subjects you want to own.

    • Book-to-authority strategy and positioning
    • LinkedIn profile direction
    • Regular authority interviews
    • Managed thought-leadership content
    • Relationship and opportunity support
    • Review, learning and reporting

    From £1,500 + VAT per month

    Six-month minimum

    02

    Build the system

    Authority Engine

    For authors who want that visibility to go somewhere.

    We connect your authority presence to an owned audience and a practical opportunity system. LinkedIn becomes the visible front of a wider engine spanning email, lead capture, nurture, relationships and selected outreach.

    What changes

    A connected route from your book and ideas to attention, audience, conversations and opportunities — with the infrastructure to keep learning and improving.

    • Book-to-authority strategy and positioning
    • LinkedIn profile direction
    • Regular authority interviews
    • Managed thought-leadership content
    • Relationship and opportunity support
    • Review, learning and reporting
    • Lead capture and landing-page pathway
    • Email platform and owned-audience growth
    • Email nurture and campaign rhythm
    • CRM structure and opportunity tracking
    • Speaking, podcast and partnership outreach

    From £3,500 + VAT per month

    Six-month minimum; 9–12 months is a realistic horizon

    Compare the routes

    The same authority foundation. A different destination.

    CapabilityLinkedIn AuthorityAuthority Engine
    Book-to-authority strategy
    Positioning and LinkedIn profile
    Authority interviews and managed content
    Relationship support and reporting
    Lead capture and landing-page pathway—
    Email audience and nurture—
    CRM and opportunity tracking—
    Speaking, podcast and partnership outreach—

    The first 90 days

    Strategy first. Then a system you can see working.

    1

    Days 1–30

    Find the authority position

    We audit the book, audience, offer, profile and existing assets. Then we define the ideas, messages and commercial pathway the work should reinforce.

    2

    Days 31–60

    Build the working rhythm

    Authority interviews begin, the content system goes live and your LinkedIn presence starts operating around a clear set of themes and relationships.

    3

    Days 61–90

    Connect and learn

    We review what is creating resonance and conversation. Authority Engine clients also begin connecting lead capture, email, nurture and selected outreach.

    Authority in practice

    Real authors. Different starting points.

    See all case studies

    33 → 1,134 · LinkedIn connections to followers

    Daniel Rubin went from 33 LinkedIn connections to a recognised voice in retail leadership

    Decades of retail leadership, almost no digital footprint. How a dormant profile became a platform his book launch could land on.

    2 bestsellers · Within one connected authority platform

    Dr Ruth Gotian built a cohesive authority platform around two bestselling books

    Rising global recognition needed a brand that could carry it, plus an ecosystem that keeps growing between books.

    5 pillars · A repeatable authority platform

    HumanForce turned a broad body of expertise into a clearer leadership platform

    A wide body of expertise was pulling attention in too many directions. Sharpening the position made the work far easier to buy into.

    Client-only add-on

    Studio Production Day

    When your authority plan calls for a concentrated bank of high-quality material, we can add a focused production day to either route. It is scoped around the system already in place — not sold as a third route.

    Interview-led video and audio

    Photography and campaign assets

    A planned bank of reusable material

    Creative direction tied to your themes

    Fit

    This works when the book is the beginning, not the whole plan.

    A strong fit

    • You have a credible published book
    • Your expertise supports a valuable offer
    • You want consistent visibility without doing everything yourself
    • You can contribute through regular interviews and decisions
    • You see authority as a long-term business asset

    Not the right starting point

    • You do not yet have a book or clear central idea.
    • You want a short burst of generic social posts.
    • You expect guaranteed leads or instant profile growth.
    • You are looking only for a time-bound book launch.
    No book yet? Start with strategy

    Questions

    Before we talk.

    Find the right depth for the reputation you are building.

    The Authority Fit Call is a practical conversation about your book, business and whether LinkedIn Authority or Authority Engine makes sense now.