Turn your email footer into a book sales machine
Entrepreneurs have plenty of tools for promoting a book. One of the most effective sits at the bottom of every message they already send, and is almost always neglected.
Driving awareness
The average entrepreneur sends around 40 emails a day, over 14,600 a year. Include your logo, tagline and a call to action and every one of those becomes a marketing opportunity.
Add media logos of publications you have appeared in, or awards you have won, and you convert a signature into a credibility signal.
Increasing sales
Add links to your current book, course or service. Signatures with clear call-to-action buttons or banners show a measurable lift in click-through and conversion.
Tools such as HubSpot's Email Signature Generator, MySignature, WiseStamp and Newoldstamp make customised buttons and banners straightforward with no technical work.
Communicating authority
Include your book, plus a short testimonial or quote from a satisfied client. These snippets provide social proof at the exact moment someone is deciding whether to take you seriously.
Trim long testimonials down to the sharpest line. The footer is a signal, not a case study.