Close to publication
Finish well. Launch with purpose.
Your manuscript is close. Now the moving parts matter: the launch, the right readers, their next step and what happens after launch week. We plan or manage the whole route so nothing important is left unowned.
Three levels, one accountable lead. Start with a plan you deliver, or hand the launch to us entirely.
Fit first
Who this is for,
and who it is not for.
This is for you if
- Your manuscript is finished or close to finished
- You want a joined-up launch, not scattered activity
- You want readers to have a clear next step beyond the book
- You want the book working for your business after launch week
This is not for you if
- Your book is already published and the launch has passed (see Book-to-Business)
- You need writing or ghostwriting support
- You want a bestseller push only, with no wider plan
- You have no capacity for approvals within the launch window
The result
A professional, purposeful launch with a reader journey that continues after launch week.
A launch message, reader promise and critical path
The agreed campaign assets briefed and produced
A clear next step for readers, wired into email or CRM
Partners, reviews and visibility coordinated in one window
A 90-day post-launch plan so the book keeps working
Books made real
Strategy you can see,
in books already out in the world.
We have supported more than 150 books and authors, from first direction through publication, launch and the authority work that follows.
Explore the books and authors
The process
How the launch is built
Foundation
Message and critical path
We agree the launch message, reader promise, dates and the critical path backwards from publication day.
Build
Assets and reader journey
Campaign assets are briefed and produced, and the selected next step is wired into your website, email or CRM.
Window
Campaign and reach
Reviews, partners, content and outreach run inside a fixed launch window with one accountable lead.
After
The 90 days that matter
The plan for what continues after launch week, so attention becomes audience, conversations and opportunity.
Service levels
Three levels of involvement
Move down a level to reduce the fee, never discount the same scope. Each level names exactly who delivers.
Launch Plan
Strategy, critical path, campaign plan, asset brief and handover. The client or their team delivers.
Best forA clear launch route without delivery management.
Managed Launch
Brandspire manages the agreed campaign, assets, partners and follow-up within a fixed launch window.
Best forA joined-up launch with one accountable lead.
ASPIRE Signature Programme
The high-level route. The book, authority position, reader journey, launch and post-launch plan led as one programme around one business goal.
Best forA complete authority system around a near-ready book.
Boundaries
Stated plainly
Publishing and production are add-ons, not assumptions. The proposal names every output, dependency and exclusion before work starts.
- Editing, proofreading, typesetting and cover design (unless added)
- Guaranteed sales figures or broad bestseller claims
- Unlimited revisions or an open-ended launch window
- Paid advertising budgets (planned and quoted separately)
- Work outside the agreed launch window
As seen in
Questions
Asked before booking.
Next step
Book a meet and greet.
Thirty minutes, no pitch script. We will talk through where your book is now and whether Launch is the right route, or an honest one is better.