Close to publication
You have put your expertise into a book. Give it a campaign that supports what you want to be known for.
We run Amazon bestseller campaigns, with options to build your email audience and reach more people around your launch. Choose a quiet campaign we handle for you, or bring us into your wider launch efforts.
Campaigns from £3,500 + VAT
Why it matters
People who have worked with you already know the value of your thinking. Your book helps people who have not met you discover it too.
An Amazon bestseller result gives you a recognisable achievement to reference in your author bio, speaker profile and conversations about your work. Its value depends on who you want to reach and what you want the book to support.
You may want a stronger introduction to a new market, more people exploring your ideas, or a book that supports your speaking and advisory work. We start there when planning the campaign.
Optimal and Amplified also give interested readers a useful reason to join your email list, so the conversation can continue after launch. New clients and invitations depend on the relevance of your work and the follow-up around it.
Who this is for
These campaigns suit founders, leaders and experts whose nonfiction book supports their professional reputation. You may be preparing a first launch, working alongside a publisher, or considering a fresh campaign for an existing book. We check the book, timing and campaign fit before you commit.
Timing
The bestseller push may run over two days. Preparing people to take part takes longer.
Optimal and Amplified include around six weeks of social activity. We also need time for your materials, approvals, Amazon content and email set-up; Amplified adds launch-team recruitment and preparation.
Speak to us while your publication date and promotional plans are taking shape. For Silent Bestseller, contact us before committing to a discount window so we can confirm a workable plan with you or your publisher.
If publication is close, we will assess what can still be delivered properly within the time available.
Packages
Each package includes a managed bestseller campaign. The difference is the audience building and launch support around it.
Bestseller campaign
We run a focused campaign without asking you to activate your audience.
Minimal involvement from you
Choose this when you wantA focused bestseller result, with very little involvement once the campaign is set up.
Usually requires a temporary book-price reduction for a 48-hour campaign window, arranged by you or your publisher.
Recommended for a coordinated launch
Campaign + audience building
We connect the bestseller push to your wider launch and turn interest into an audience you can keep.
We coordinate with you and your team
Choose this when you wantA coordinated launch that involves your network and grows your email audience.
Designed to run at your usual book price, without requiring a discount.
Campaign + audience expansion
We take the coordinated launch beyond the people who already know you.
We add a launch team and advertising
Choose this when you wantA coordinated launch with deliberate reach into new audiences through supporters and advertising.
Advertising spend is agreed separately and added to the campaign fee.
Tell us about the book, your timing and what you want it to support. You do not need to choose a package before we speak.
If your readers or future opportunities span more than one country, we can assess an additional Amazon marketplace for your campaign.
Each market needs its own category planning, audience activity and campaign coordination. Different time zones and competition also affect the work involved, so additional countries are quoted separately.
We will help you decide which market matters to your plans and whether an additional campaign is worthwhile.
Client work
Case study · No. 1 × 2
A launch built to match a senior international reputation: strategy, a live event and a bestseller campaign across two markets.
Read the case study
Case study · 85 → 1,973
An established audience that had never been asked properly. Mobilising it turned a quiet preorder period into a Sunday Times result.
Read the case study
Case study · 33 → 1,134
Decades of retail leadership, almost no digital footprint. How a dormant profile became a platform his book launch could land on.
Read the case studyAs seen in
The process
Agree the goal
We review your book, timing, audience and wider plans. Together we choose the package and agree the Amazon market, campaign objective and responsibilities.
Prepare the campaign
We arrange the activity and materials included in your package. You or your publisher provide the required information, access, approvals and any agreed price change.
Run the activity
We manage the campaign. Silent Bestseller runs independently of your own promotional activity; Optimal and Amplified coordinate the bestseller push with your launch.
Review what happened
We review the campaign result with you. For packages with audience building, we also look at the sign-ups and response, then discuss how you can use what has been created.
Questions
Next step
Tell us what you are publishing, when it is coming out and what you want the book to support. We will help you decide whether a focused campaign or a wider launch is the right fit.
Campaigns from £3,500 + VAT
Use our publishing readiness assessment to explore what needs attention before you launch.
Are you ready to publish?
