Case study

Elevating Conscious Leaders on LinkedIn with Comprehensive Marketing Solutions

Background

Ruth Farenga, founder of Conscious Leaders, had a compelling message on conscious leadership but faced challenges in reaching her target audience on LinkedIn. Despite having valuable content, achieving the desired consistency and visibility was a struggle.

Solution: Strategic Content Planning, Niche Refinement, Targeted Engagement, Lead Generation Services, Lead Magnet Creation using ScoreApp, and Personalised Coaching

Results: Significant increase in LinkedIn visibility, 26.4% follower growth, successful lead generation, and enhanced personal authority

Strategy

Refining the Brand:
Collaborating closely with Ruth, Brandspire honed her niche and brand identity, establishing her as the authoritative voice in conscious leadership.
Content Consistency and Strategic Planning:
A strategic content calendar was implemented to ensure regular publication of engaging content, appealing directly to Ruth’s target audience.
Proactive Engagement and Audience Growth:
Employing targeted engagement strategies, Ruth’s visibility and meaningful connections within her industry significantly increased.
Lead Generation and Magnet Creation:
Customised lead generation strategies, including a compelling lead magnet designed with the ScoreApp system, were developed to capture and nurture leads effectively.
Personalised Coaching:
Ruth received personalised coaching to bolster her confidence and assertiveness on LinkedIn. She notes, “Kinga has helped with being more authoritative with my voice, so demonstrating expertise in my area and a bit more assertive. She really knows what people need, so she sort of gave me more confidence to be more assertive.”

Results

Enhanced Visibility and Authority:
Ruth achieved the LinkedIn Top Voice Badge and a 26.4% increase in followers, marking her as a leading expert.

Engagement and Lead Generation:
The strategic approach led to improved audience interaction and the initiation of a successful lead generation process, connecting Ruth with key figures in her industry.

"Having Brandspire as a partner is like having a business guide beside you, someone who supports and nudges you in the right direction... They've been instrumental in helping me gain authority on LinkedIn." - Ruth Farenga

Key Takeaways

Clear Niche Leadership: Establishing a definitive leadership position in your niche is vital.
Engagement Through Strategic Content: Consistent, engaging content is key to building authority and retaining your audience.
Effective Lead Generation: Customised lead generation strategies are crucial for converting connections into potential leads.
Importance of Coaching: Coaching can significantly enhance confidence and assertiveness, empowering clients to effectively demonstrate their expertise.

Conclusion

The partnership between Conscious Leaders and Brandspire illustrates the transformative impact of combining strategic marketing solutions with personalised coaching. Ruth Farenga’s journey to becoming a recognised authority in conscious leadership on LinkedIn showcases the power of a holistic approach to digital marketing and personal development.

Transform Your Digital Presence

Discover how Brandspire’s comprehensive marketing solutions can elevate your success.

We're an award-winning specialised marketing agency

for non-fiction authors

and their service businesses

If no one sees your work, no-one will treat you as the go-to thought leader and buy your service and book.

So, we work with authors like you to craft marketing strategies that promote you, your book and your wisdom… because publishing a book should mean more open doors, ultimately leading your business to have a bigger market share.

What does promote you actually mean? Well, it depends on your career and business goals, your client personas and the nature of your book. It can be anything from utilising advertising, posting on social media channels, emailing or messaging leads, starting a podcast, improving your website, getting you to speak at conferences or with the press, creating lead magnets and articles, or a bit of everything. The goal is always to get you in front of the right eyes.