Remove the guesswork and maximise Your Marketing Impact
Are you an established B2B service provider struggling to see tangible results from your marketing efforts? Maybe you’re doing the right things but they lack direction?
Our Strategic Marketing Audit is crafted for businesses like yours, aiming to streamline and enhance marketing practices for optimal performance.
What Will You Gain?
By engaging with our comprehensive audit, you’ll understand precisely where your marketing stands and where it can go.
You’ll receive:
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An in-depth review of your current impact
Digital Footprint Audit: Review of the company's website, SEO performance, social media presence, content quality and engagement, email marketing effectiveness, and online advertising strategies.
Offline Marketing Activities: Assessment of traditional marketing methods such as print advertising, direct mail, sponsorships, public relations, and event marketing. -
Competitor Analysis
Analysis of main competitors’ marketing strategies, strengths, weaknesses, and market positioning.
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Target Audience Analysis
Detailed profiling of current and potential customer segments based on demographics, psychographics, buying behaviour, and other relevant criteria.
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Clear, actionable insights
This includes:
SWOT Analysis: Strengths, weaknesses, opportunities, and threats related to the current marketing strategy and external market factors.
Marketing Goals and Objectives: Definition of clear, measurable goals aligned with the business’s overall objectives.
Strategic Recommendations:
Digital Strategy: Recommendations for enhancing online presence, improving SEO, refining social media strategies, optimising content marketing, and boosting digital advertising ROI.
Offline Strategy: Suggestions for improving traditional marketing tactics, enhancing public relations efforts, and increasing engagement through events and sponsorships. -
Implementation Timeline
A phased timeline for executing recommended strategies and initiatives and best practices, starting from the highest impact activities.
Say goodbye to wasted efforts spent shooting messages at your target audience in the dark.
Why is it Essential?
In the fast-paced world of B2B services, standing out is crucial but challenging. Many companies waste resources on ineffective strategies or miss out on key opportunities due to a lack of clear data and direction. Our service aims to eliminate these frustrations by providing a roadmap to success, crafted from rigorous analysis and industry expertise.
How We Do It
Goal Alignment
We begin with a goal alignment session, engaging in an in-depth conversation about your business’s objectives, past marketing efforts, and what you aim to achieve moving forward. This ensures that our strategies are perfectly aligned with your goals.
Access
We then gather all necessary information from you—access to analytics, marketing materials, competitor data, branding, and your marketing goals.
We then download all the data and prepare it for analysis.
Analysis
Our experts, who have backgrounds in Target Audience Analysis and Social Research, then dive deep into analysis, combining stakeholder interviews with advanced analytical tools to create a comprehensive view of your marketing health and potential growth areas.
Report Writing
We then combine all the data and analysis into a singular report and send it to you for initial feedback. Your comments will then be implemented and the report ready for sign-off.
Don’t worry though, we also stay in touch throughout the process.
Are You Ready to Revamp Your Marketing Strategy?
Join successful companies that have transformed their marketing strategies with our expert guidance.
Let’s make your brand the preferred choice in your marketplace.
Start today by learning more about how we can elevate your business to new heights.
As seen in
FAQ
Our report includes an in-depth audit of your current marketing practices and a comprehensive strategy tailored to enhance your business’s performance in both digital and offline channels.
It provides you with a clear roadmap and actionable strategies to improve your marketing efforts, targeting inefficiencies and leveraging opportunities to increase ROI and market impact.
It’s advisable to review and update your marketing strategy annually or whenever there are significant changes in the market or your business objectives.
A marketing audit assesses your current marketing efforts for effectiveness, while a marketing strategy uses insights from the audit to outline a plan for future marketing actions.
The duration of a marketing audit can vary depending on the scope and depth of the analysis but typically takes 3-4 weeks to ensure thorough assessment and actionable insights.
Yes, part of developing a marketing strategy involves a competitive analysis that helps you understand your market position relative to your competitors.
You can expect enhanced visibility, improved engagement with your target audience, and ultimately, a stronger market presence leading to increased sales.
Yes, we offer continued support to help you implement the recommended strategies, ensuring you achieve the best possible outcomes for your business.