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Your book is the greatest lead magnet you will ever create.
Write the book that sells you. A guided programme that turns your expertise into a book-shaped business asset: one that captures leads, earns speaking and media, and gives your marketing a year of material.
One supported programme, one way in. Self-paced modules do the groundwork, live workshops handle the harder decisions with the Brandspire team alongside you.
Fit first
Who this is for,
and who it is not for.
This is for you if
- You are a founder, consultant, executive or expert with real experience worth putting into a book
- You want the book to bring in leads, speaking invitations, press and credibility
- You already have frameworks, talks or client stories we can build the book around
- You value structure, deadlines and honest challenge
This is not for you if
- You want someone to write the book for you
- You are chasing royalties or vanity publishing
- You cannot commit a few hours a week between sessions
- You are still deciding whether a book is the right next move
The shift
Where most people start, and where they finish.
Most people arrive with a subject, a folder of half-written notes and a nagging sense that a book would help. They leave with a polished manuscript, ready for a publisher or to self-publish, and the system around it that keeps working for the business.
Where you are now
A subject you know deeply, with no single idea you are known for
The feeling that a book is too much work and too little return
Publishing routes, ISBNs and print options you have never had time to untangle
Marketing built from scattered tactics rather than one clear story
No way of knowing who read you, let alone how to reach them again
Where you finish
A book positioned around the one outcome it has to deliver
A finished, submission-ready manuscript — prepared for a publisher or to self-publish
A companion workbook and email sequence capturing readers as named leads
A launch calendar, swipe copy and a launch team ready to move
Six months of content, PR and speaking material built from the book
The result
A manuscript ready for a publisher or for you to self-publish, working as a lead-generating business asset.
A mapped and drafted manuscript with a clear editing plan
A publishing route decided with you — traditional, hybrid or self-publishing — and the manuscript prepared to that route's standard
A story-driven contents page with evergreen calls to action built in
A companion workbook and seven-day email sequence that capture readers
A funnel map, video prompts and pre-order sequence
A twelve-week launch calendar and a six-month plan for the return
Books made real
Strategy you can see,
in books already out in the world.
We have supported more than 150 books and authors, from first direction through publication, launch and the authority work that follows.
Explore the books and authors
The process
What the curriculum covers
Module one
Decide your north star
Choose the single outcome the book has to deliver, whether that is leads, speaking, press, credibility or chart position. Self-paced reflection first, then a live workshop to test it honestly.
Module two
Publisher or self-publishing — which is better?
Compare traditional, hybrid and self-publishing properly: credibility, control, timescales and margins. We help you decide the route, then prepare your manuscript, proposal or platform to whichever standard it demands.
Module three
Plan, write and edit without going mad
Map the book one chapter card at a time, draft in sprints and choose the right level of editing. Developmental, line and proofreading explained so you buy only what you need.
Module four
Positioning and table of contents
Your contents page is the shop window. We turn it into a story-driven sales tool where every chapter carries a clear promise.
Module five
Reader journey and in-book calls to action
Design the path from discovering you to working with you, with QR codes and next steps placed where readers actually pause.
Module six
Build the companion workbook
Move the heavy exercises into a workbook readers will finish. A seven-day cadence and a front-loaded signup turn anonymous buyers into known leads.
Module seven
Social and short-form video
The twelve types of author video that work, how to film them on your phone and how to caption them quickly. Scripts and prompts included.
Module eight
Email, funnels and GDPR
Build the list you own, write the pre-order sequence and reconnect with inherited contacts properly. Templates and swipe files provided.
Module nine
Contributors, launch team and PR
Turn the experts you cite and the people you know into a launch team, then pitch podcasts, niche media and micro-influencers with copy already written.
Module ten
Events, bulk sales and chart mechanics
Make bulk orders count towards the charts, pitch universities, charities and events, and run an event day that sells books.
Module eleven
Launch runway and calendar
Prep, prime, push and sustain across a twelve-week calendar, with weekly agendas so the last three weeks stay calm.
Module twelve
Post-launch and long-term return
Embed the book into sales, onboarding, speaking and press, with a six-month repurposing plan that keeps it earning.
How it works
One supported programme
There is one way in. Everyone works through the same structure together, blending self-paced modules with live workshops.
The supported programme
Self-paced modules for the groundwork, live workshops and clinics for the harder decisions, templates and swipe files throughout, with the Brandspire team alongside you.
Best forFounders, consultants, executives and experts ready to build the book and the business asset around it.
Boundaries
What this programme is not
Clear limits protect the quality of the work. Each of the following can be quoted separately when the manuscript is ready.
- Ghostwriting
- Full developmental editing, copy-editing or proofreading
- Fact or legal review
- Cover design, typesetting and ISBNs
- Done-for-you video production and social management
- Launch management
As seen in
Questions
Asked before booking.
Next step
Book a meet and greet.
Thirty minutes, no pitch script. We will talk through where your book idea is now and whether The Lead Magnet Book is the right route, or an honest one is better.