Our ASPIRE model
Our process begins with a understanding your audience and yourself.
We uncover everything we can about the people you want to serve, aiming to identify three concrete issues they are facing. Simultaneously, we reflect on what you want to do in the business over time. This foundation informs all our subsequent marketing work.
Understanding your audience allows for more personalised and effective marketing, which is crucial.
Personalised calls to action perform 202% better than basic ones (HubSpot).
Leveraging the insights from our audience analysis, we align their problems with your solutions and develop a comprehensive marketing strategy. This includes establishing content pillars for social media and crafting educational journeys for email campaigns. Our approach ensures that every marketing effort addresses real audience pain points, which significantly boosts engagement.
The Content Marketing Institute notes that companies with a documented content strategy are 60% more likely to be successful.
Next, we start reaching out to people. We begin by posting on social media and converting followers into leads, expanding your reach and building a database of potential clients.
Social media is powerful for lead generation, with LinkedIn being 277% more effective than Facebook and Twitter combined (HubSpot).
With a solid foundation, we shift to developing and curating content to be shared with your audience. Through monthly Zoom calls, we extract your expertise and translate it into valuable marketing assets like emails, videos, social media posts, and lead magnets.
Consistent, high-quality content enhances credibility and brand presentation across platforms, increasing revenue by up to 23% (Lucidpress).
Finally, we evaluate performance, leverage successful strategies, and expand our efforts. This phase is about scalability—focusing on what works and amplifying it to achieve better results.
Companies that nurture leads make 50% more sales at a 33% lower cost than non-nurtured leads (Forrester Research).
We then turn inward, assessing your business’s readiness for growth. This step focuses on introducing automation to streamline onboarding, booking services, and payment processes, ensuring you can handle increased business without overwhelming your team. We also meticulously map out our marketing journey one month and week at a time in Google Drive for clarity and coordination.
Efficient operations are vital, as 67% of businesses use marketing automation to improve workflow efficiency (Salesforce).
Click on the icons around the circle to learn about the steps in the model.
Our goals
Most of our services (e.g. website design and bestseller campaigns are excluded) come with metrics attached.
These include:
Start your journey
We're an award-winning specialised marketing agency
for non-fiction authors
and their service businesses
If no one sees your work, no-one will treat you as the go-to thought leader and buy your service and book.
So, we work with authors like you to craft marketing strategies that promote you, your book and your wisdom… because publishing a book should mean more open doors, ultimately leading your business to have a bigger market share.
What does promote you actually mean? Well, it depends on your career and business goals, your client personas and the nature of your book. It can be anything from utilising advertising, posting on social media channels, emailing or messaging leads, starting a podcast, improving your website, getting you to speak at conferences or with the press, creating lead magnets and articles, or a bit of everything. The goal is always to get you in front of the right eyes.
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