Amplify Your Impact on LinkedIn
Brandspire transforms authors into thought leaders.
Our LinkedIn Growth Mastery is the cornerstone
for authorpreneurs ready to elevate their brand and lead generation.
Why LinkedIn?
In the digital age, your book isn’t just a narrative—it’s a conversation starter, a networking tool, and a brand builder. But why should you, an authorpreneur, take the leap and invest in growing your LinkedIn presence?
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Gateways to Opportunity
Particularly vital if you're in the B2B or service space, LinkedIn serves as a gateway to influential networks that can pivot the trajectory of your book and brand. It's where booksellers, reviewers, event organisers, and fellow authors congregate. It's the platform where relationships with these key influencers can flourish, providing you with a critical edge in a saturated market.
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A Professional Melting Pot
With over 900 million members, LinkedIn's professional focus makes it an unrivalled hub for serious business engagement. It's not the largest social network, but it's where the business-focused audience is. These aren't just numbers; they're potential connections, collaborators, and champions of your work.
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Global Reach, Personal Touch
LinkedIn's diversity is not just about geography, with users from outside the US accounting for over 77% of its base. It's about the opportunity to connect in 26 different languages, making your literary voice resonate on a global scale.
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Inclusion and Growth
The platform's commitment to diversity and inclusion, as seen in the growth of Black and Latino leaders by 35% and 20.3%, respectively, reflects a community that values varied voices and experiences. As an authorpreneur, your unique perspective is not just welcomed but needed.
Investing in your LinkedIn presence isn’t just about networking—it’s about placing your book and your brand in the midst of conversations that matter, with people who have the power to open doors. At Brandspire, we understand this potential, and we’re poised to help you tap into it.
Harnessing Neuroscience for Seamless Networking
Understanding the 'why' behind LinkedIn's efficacy can be illuminated through the lens of neuroscience, which reveals how our brains process decisions and connections.
LinkedIn is the perfect network to utilise this research, easing the sales process in several ways:
- Emotional Engagement: LinkedIn allows you to craft a narrative that resonates emotionally with your audience, tapping into the brain’s preference for compelling stories over plain data.
- Trust Building: Through consistent, value-driven content and engagement, you foster trust – a process deeply rooted in the emotional centres of the brain.
- Cognitive Ease: The platform’s professional context aligns with the brain’s expectations for business networking, reducing cognitive dissonance and facilitating smoother interactions.
- Reward System: Every new connection on LinkedIn can trigger the brain’s reward system, akin to forming a new, positive habit, making the use of the platform intrinsically rewarding.
By leaning into these neurological principles, LinkedIn emerges as an ideal platform for authors and thought leaders to network effectively, build meaningful relationships, and ultimately, ease the pathway to sales and growth.
When you think about joining us, you might wonder if the investment is worth it. Remember, the brain values stories, and every new connection is a new story, a new opportunity. By investing in your LinkedIn presence, you’re not just adding to your network; you’re creating a tapestry of relationships that can lead to unexpected and fulfilling paths.
What's included
Bespoke Profile Optimisation
Your LinkedIn profile is your book cover to the professional world. We meticulously tailor it to showcase your leadership in your area of expertise and position you as the go-to person.
Targeted Connection Strategy
With Sales Navigator, we connect the dots between you and the influential network eager for your thought leadership, ensuring every new connection is a chapter worth reading.
Personalised Engagement
Our engagement doesn’t end at ‘Connect’. We initiate meaningful conversations with personalised messaging, transforming connections into loyal readers and potential leads.
Our commitment to your growth
- Propel your 1st-degree connections by 18% within three months.
- Witness a 30% leap in profile view rates.
- Forge 100 valuable new connections monthly.
- Enhance profile views by 20%.
- Spark conversations with a 10% engagement rate on follow-up interactions.
All achieved by sitting back and focusing on what you enjoy doing in your business.
Are you ready to author your success story on LinkedIn?
For a monthly cost of just £1050, we’re not just spinning yarns; we’re crafting legacies. Let’s collaborate and make your presence as influential as your written word.
This translates to paying £10.50 per good lead, with brand exposure, further content reach and authority building as a cherry on the top.
FAQ
It’s vital to have a well-defined target audience. Understanding who they are and how your book provides value to them is key to tailoring your LinkedIn strategy effectively.
Yes, it’s your gateway to precise networking. A Sales Navigator subscription is a must-have for us to craft a targeted connection strategy for you. Having said that, you won’t have to subscribe to it on a monthly basis as we can extract much of the needed data during the 1-month free trial period.
Yes, indeed. Regular content posting is crucial as it keeps your audience engaged and nurtures your connections, especially during the crucial 2-week period from the moment someone accepts the connection request. This service focuses on networking, so your content will complement our efforts. Having said that, we also do provide social media management services.
Yes, a published book or a series of lead magnets will serve as a cornerstone for your thought leadership and add substantial weight to your networking initiatives. We will work with you to create an effective lead magnet though.
Extremely. A distinct brand identity attracts the right network and lays a strong foundation for your networking strategy. If this is not in place, we will start our work there and only then proceed with LinkedIn.
To truly see the fruits of our partnership blossom, a minimum of 3 months is required. This allows us to build, iterate, and refine our approach for the best results.
Month 1: Foundation and Strategy
- Week 1: Initial Consultation and Profile Review
- Week 2: Target Audience Identification and Sales Navigator Setup
- Week 3: Profile Optimization and Content Strategy Planning
- Week 4: Launch of Connection Campaign and First Follow-up Sequences
Month 2: Implementation and Engagement
- Week 5-6: Monitoring Connection Campaign and Adjusting Strategies
- Week 7: Reviewing Engagement and Follow-up Effectiveness
- Week 8: Mid-point Evaluation and Strategy Refinement
Month 3: Scaling and Refining
- Week 9-10: Scaling Up Networking Efforts Based on Data Insights
- Week 11: Advanced Profile Enhancements and Strategy Deepening
- Week 12: Final Review, Reporting, and Future Planning
Throughout this period, regular check-ins, performance analytics, and adjustments will be carried out to ensure alignment with the set objectives and optimal growth.
