- Elka Textiles
- Textile Design and Education
- Challenge: Marketing Fatigue, Growth strategy
Background
Ellie Fisher, the founder of Elka Textiles, has built her business around weaving books and courses. Despite her passion and expertise, Ellie felt overwhelmed by her marketing efforts, primarily relying on inconsistent social media activity and Amazon advertising. As she worked on refining her first book and writing a second, she realised the need for a more structured approach to her marketing and sales strategy.
Solution: Focused bi-weekly Power Hour sessions with strategic goal setting and personalised support.
Results: Renewed clarity, actionable insights, and a positive outlook for future growth.
The Power Hour Experience
In her initial Power Hour session with Kinga, Ellie experienced a transformative shift.
- Assessment of Current Marketing Position:
Brandspire quickly identified the gaps in Elka’s approach and provided insights tailored to her unique business needs and publishing journey. They also identified an immediate business saving of £500 a year just by agreeing on a different hosting provider, one that will meet the growing needs of the business.
- Goal Setting:
Together, they established clear, actionable goals that aligned with Ellie’s vision for the business, prioritising immediate steps that needed to be implemented to enhance the effectiveness of her marketing efforts.
- Simplifying Complex Concepts:
Kinga worked with Ellie to navigate marketing jargon and strategies with Ellie, supplemented with video tutorials, empowering her to better understand and implement them.
Results
Increased Clarity:
Ellie now has a clear roadmap for her marketing efforts, allowing her to focus on what truly matters for her business growth.
Positive Outlook:
The session reignited Ellie’s enthusiasm for her work, making her feel excited about the future of Elka Textiles.
Ongoing Support:
With Brandspire’s guidance, Ellie is optimising her website and branding, transitioning from relying on Amazon sales to generating direct website sales and attracting course participants through funnels.
" In our first power hour, Kinga very quickly assessed what I needed and how we could work together in the most cost effective way. I’ve gone from feeling burnt out and overwhelmed to feeling like I’m back in control with a clear plan in place. Most importantly, I think, is that I feel really positive and excited about the future of my business." - Ellie Fisher
Key Takeaways
- A targeted session can provide clarity and direction, helping business owners identify and focus on their most pressing needs.
- Establishing clear goals during a consultation can lead to immediate improvements in marketing strategy, execution and business costs
- Simplifying complex marketing concepts empowers business owners to confidently manage their marketing efforts without confusion or overwhelm.
The Power Hour session with Ellie Fisher illustrates the significant impact that focused, personalised guidance can have on a business owner’s confidence and clarity. As Ellie continues to implement the strategies discussed, we look forward to witnessing her ongoing growth and success with Elka Textiles.
Take the Next Step
If you’re feeling overwhelmed or uncertain about your marketing, consider booking your own Marketing Power Hour with Kinga. Gain the clarity and direction you need to propel your business forward.
