About the book
A book about shifting the centre of gravity in how experts communicate: away from credentials and towards the person on the other side of the message. Written for founders, consultants and leaders whose ideas deserve a wider audience.
About the authors

Kinga Stabryla
Founder, Brandspire Digital
Kinga Stabryla is the founder of Brandspire Digital, a brand and book marketing consultancy working with founders, executives and business authors. She has supported more than forty published titles and over one hundred and fifty one-to-one mentoring, bestseller and Amazon KDP consultations.

Aileen Boyle
Founder, Fortro
Aileen Boyle is the founder of Fortro, a B2B sales strategy consultancy, with more than twelve years' experience helping service and SaaS businesses turn expertise into revenue. She mentors at the London School of Economics and Strathclyde Business School and speaks internationally on sales and marketing alignment.




