About the book
Exclusive access into what it takes for individuals and groups to excel. Drawing on work with world champions, special mission units and billion-dollar funds, James A. King sets out the principles that drive elite performance: a deliberate, accessible roadmap for optimising human behaviour, endorsed by leaders at Red Bull, the Toronto Blue Jays, the San Antonio Spurs and the security services.
About the author
James A. King
Elite Performance Advisor
James A. King is a trusted advisor to elite and exclusive organisations around the world. He has advised CEOs, private equity firms and hedge fund managers, counselled government agencies and specialist military units, and guided coaches, managers and athletes in the English Premier League, Team GB and the NBA. He has presented case studies on his work for the MBA programmes at Oxford, Harvard and MIT, and holds a first-class degree in Applied Sports Science and an MSc in Performance Psychology from the University of Edinburgh.
