As a non-fiction book author or entrepreneur, launching your book can be an exciting yet daunting experience.
With so much to do and limited time, it can be challenging to know what to post on social media to make your launch a success.
In this article, we will explore five must-have social media post ideas to help you promote your book launch effectively.
1. Unboxing Video
One of the best ways to generate excitement and anticipation for your book launch is by creating an unboxing video of that very first review copy.
Instead of just posting a picture of yourself holding the printed version, create a video of you unboxing the review copy.
It’s essential to stress the importance of connecting with humans on a human level here as that is what social media is all about. People tend to care and stop to see content from the people they like and care about, over the product itself. By creating an unboxing video, you’re showing your audience that you’re a real person with real emotions, and you’re excited to share your book with them. This helps to create a deeper connection with your audience and generate excitement for the launch. So, make sure to convey your enthusiasm and passion for your book in a relatable and human way – it really does not have to be fancy or a big production.
In the video, simply show your raw excitement and provide a brief overview of the book. Then use captions and overlaid text to include the essential promotional information.
This will give your audience a sneak peek into what they can expect from your book and generate buzz leading up to the launch.
Example: Hey everyone! I just received the review copy of my upcoming book, and I couldn’t wait to share it with you all. Let’s see how it looks inside! Thank you for all the support so far, and I can’t wait for you to read it.
2. Free Chapter Download
Offering a free chapter download is an excellent way to get people interested in your book before its official launch and identify your readers. Be sure to provide a brief overview of the book’s main messages in your post to encourage people to download the chapter.
From there on, include the free chapter link in all your social media posts leading up to the launch and use a call-to-action to urge people to take advantage of this opportunity.
Example: Only one week left until my book launches! To celebrate, I’m offering a FREE chapter download to give you a taste of what’s inside.
Download a sneak peek to discover whether it can help you with X (problem, challenge, pain-point).
Don’t forget to share the link with your colleagues.
Can’t wait to hear your thoughts!
3. Share a Powerful Paragraph
Instead of just sharing a picture of the contents page, consider posting a paragraph from your book that addresses a pressing issue that resonates with most people.
This will help give your audience a taste of the quality of your writing and the value they can expect from your book.
Be sure to select a paragraph that is compelling and will pique your audience’s interest.
Example: One of my favorite paragraphs from my upcoming book is this: [insert paragraph]. I wrote this because I believe it speaks to a pressing issue that many people face in their lives. What do you think? Share your thoughts in the comments below.
4. Pre-Launch Endorsements
If you have received any endorsements for your book, post them on social media one or two days before the launch to help drive up your social reach. Endorsements from well-known influencers or industry leaders can help lend credibility to your book and encourage people to buy it.
Be sure to tag the endorsers in your post and thank them for their support.
Example
If I were to now use the below endorsement in a post, I’d say the following:
Thank you, @Lara of @University of Kent for sharing my book contribution with all the students during such an important week – IWD2023 week! This is exactly who the book is for – ambitious women who are more than equipped to get out there and succeed.
I am grateful for your endorsement and cannot wait for feedback from all the readers (even though I’m a bit scared, lol.).😊
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5. Launch Day Promotion
On the day of your book launch, post a picture of your book with a special launch offer to encourage many people to buy it – there’s power in numbers.
Better yet, instead of just a static picture, consider creating a video of yourself with the book and text overlay. This will help create a more dynamic and engaging post that will stand out in people’s feeds.
Additionally, be sure to thank everyone who has supported you throughout the launch process and tag them in the post and comments. This will help with your reach and allow you to ‘tap’ into their network without having to do much work.
BONUS: 4 Posts For After Launch and Beyond
Promoting a book post-launch requires a multifaceted approach to keep the momentum going and to reach a broader audience.
Reviews
An effective way to enhance credibility and attract more readers is by showcasing testimonials from satisfied readers and recognized individuals in the industry. Their positive endorsements act as a stamp of approval, which can significantly influence potential readers.
Awards
Securing awards for your book can significantly bolster its prestige and marketability. Awards serve as a hallmark of quality and distinction, setting your book apart in a crowded marketplace. Winning or even being shortlisted for a reputable award can open up numerous promotional avenues.
It provides a compelling narrative to share through various marketing channels, especially social media.
PR
Beyond testimonials and awards, leveraging earned PR is invaluable. Garnering coverage in media outlets, both online and offline, not only provides exposure but also establishes authority and sparks conversations around your book.
Bestseller status
Celebrating and sharing your book’s bestseller status on social media with a captivating graphic not only serves as a testament to your accomplishment, but also creates a visual experience that engages your audience, encouraging them to be part of your success journey.
Final thoughts
In conclusion, launching a book can be a challenging yet rewarding experience for non-fiction authors and entrepreneurs. By using these five social media post ideas, you can effectively promote your book launch and generate buzz leading up to the launch. Remember to be creative, engaging, and consistent in your social media efforts to ensure a successful book launch.
